Quick brand read
Three questions to understand why your brand looks smaller than your company. It isn't a diagnosis: it's a starting point.
Why does your brand look small?
The same symptom can have three origins: execution, stage or fragmentation. Each one calls for a different answer, and only one of them is solved with a new identity.
Nothing you answer is stored.
Execution
Amateur finish and improvised applications. It is the only one of the three solved by adjusting the design alone.
Stage
The brand was made for the company's beginnings and still speaks to the old customer.
Fragmentation
Each channel looks like a different company. What is missing is a system, not a new logo.