Every project starts from a perception problem. Here are the problem and the decision that shaped it.
The problem. A jewelry store with an amateur brand that didn't match the standard of the pieces it sold.
The decision. A monogram with the letters P and J, which can recall two interlocked rings, above a name in thin-stroke geometric letters. Gold, blue and gray form the palette, and the symbol generates a pattern for documents and packaging.
Simulated applications.
Read the reasoning
Own project
The problem. B2B companies in Brazil's North buy traffic, social media and sales separately, and nobody answers for revenue.
The decision. Position Norte as the growth department the company doesn't yet have, not as one more marketing agency: no rockets or promises, a precise tone of voice and business indicators instead of vanity metrics.
Simulated applications.
Read the reasoning
Record Belém
The problem. A brand for the city's 410th anniversary that had to serve two fronts at once: communication pieces and event environments.
The decision. An identity in wine red and white, with the phrase "Nossa terra, nossa alma" ("Our land, our soul"), applied to booths, communication pieces and event settings.
See on Behance
The project. Visual identity for a solar energy company, applied to uniforms, safety equipment, vehicle fleet and stationery.
The decision. Blue and yellow applied as a single system, from the helmet to the truck.
Simulated applications.
See on Behance
Record Belém
The project. The broadcaster's brand for COP 30.
The decision. White on green, with the tagline "Conectando a Amazônia" ("Connecting the Amazon").
See on Behance
Record Belém
The project. Logo and visual identity for the broadcaster's sports segment.
The decision. A brand applied to an illuminated panel, designed for the screen and the set.
See on Behance
Academic project
The project. Brand, packaging and pieces for an energy drink, developed during the Graphic Design degree, as a group with Vinícius Cruz and Andrey Martins.
The decision. Purple and yellow as the color pair for the whole line of pieces.
See on Behance